Social determinants of health (SDOH), including housing, food access, and transportation, play a critical role in patient outcomes. North Country HealthCare implemented a Health Partners (HP) resource desk to address these needs, though utilization remained low. This quality improvement project evaluated whether targeted marketing and provider engagement could increase utilization. Bilingual posters, pamphlets, and prescription-style referral pads were distributed throughout the clinic, and providers were educated on referral processes. 

Utilization data from spring 2025 were compared to spring 2024. Average weekly visits increased significantly from 3.6 ± 2.2 to 6.3 ± 3.2 (p = 0.04), with total encounters rising from 36 to 63. Transportation and housing were the most common patient needs. No single marketing modality was statistically superior.

These findings suggest that structured marketing and provider engagement can improve patient awareness and use of SDOH resources in community health centers, supporting improved access to essential services.